If you’re a real estate agent seeking to establish a personal brand, we hope you’re using videos. Videos are a great method to show off who you are in an engaging and, above all, personable way. And, in today’s world, making and incorporating videos into your real estate marketing campaign is rather straightforward. You don’t need to hire a videographer or invest in expensive equipment in order to get good results. You only need to show up, be yourself, and deliver interesting content.

For your real estate business, we can help you with video marketing. To help you start, we’ve compiled a list of 9 real estate video ideas.

Video Of “Just Sold”

Show off your accomplishments with videos that highlight the properties you’ve sold. Homeowners who are considering listing their house with you can view these movies to get a sense of the properties you’ve recently sold. It indicates your ability to sell a property, as well as the types of properties you often represent.

They’re also simple to make. Once a property has been sold, you can simply reuse your previous listing video by adding some fresh text and “Sold” signage material.

Video Of Client Testimonial

While your “About me” video allows you to show off how fantastic you are, a testimonial video allows your clients to tell the world how great you are to work with. A testimonial film is a great approach to demonstrate to potential clients that you have a solid track record.

If you don’t have any actual video footage of clients raving about you, you can make a film out of some of your glowing textual evaluations.

Promo Films For Local Real Estate

Real estate marketing videos are essential for showcasing every detail of the home you’re selling. However, most purchasers evaluate the neighborhood in which the home is located.

Neighborhood movies are a wonderful method to demonstrate to buyers that the area around the home is secure, well-kept, and busy, which will help them relax. Instead of photographing it on a calm Sunday morning, try to create real estate videos that capture the rush and bustle of weekdays. For example, a crowded playground, people on their way to work, or students during lunchtime.

Video Profile Of A Real Estate Agent

Profile videos are made to highlight a real estate agent’s personality, character, present social proof, and demonstrate their value as a team player. Agents with a personal brand are already ahead of the competition.

You can distinguish yourself from other agents in two ways:

• Demonstrate your ability to assist home buyers and sellers.
• Demonstrate to others who you are as a person.

Both of these can create real estate videos with a compelling and professional story.

Video for Social Media

You’re most likely already using social media to promote your video offerings. What you might not realize is that brevity is your friend when it comes to real estate videos.

Social media real estate marketing videos are not the same as those found on YouTube or on your website. They’re shorter and tailored to your target audience’s preferences. Because the majority of these videos are seen on mobile devices, you might also want to examine the video’s format. To enhance lead generation, make sure to include your social media usernames on every video.

A Guided Tour

If you want to gain more exclusive listings, a guided tour video will help you attract more possible buyers while also attracting prospective sellers’ attention. Virtual tours do, in fact, make it easier for potential buyers and tenants to imagine and visualize the home you’re offering.

This may make it easier for them to contact you to schedule a viewing. Furthermore, sellers will be able to see how well you promote a specific property and may be inspired to contact you about the property they are attempting to sell, which is an apparent benefit.

Create Expert Videos To Demonstrate Your Expertise

Create real estate videos that highlight your experience to help you stand out from the competition, whether you represent a company that specializes in property leasing, new development, or property management.

The goal here is to showcase every feature that distinguishes you as an expert in your sector while also presenting your audience with arguments that will persuade them to select your firm over your competition.

Do you require motivation? Depending on your industry, you might wish to attempt the following ideas:

• Healthcare real estate: You might describe how your buildings and facilities are specifically designed for healthcare institutions, as well as how many such projects you have already accomplished successfully.
• Construction of Residences: Describe the advantages of purchasing a newly constructed home and provide instances of recent successful sales.

Video with Practical Advice

The success of a real estate business is dependent on the agent’s knowledge. A customer must be assured that a realtor has the necessary knowledge and experience before entrusting them with the task of locating a home. When a client decides to buy a home, they are more inclined to go with the expert whose recommendations they trust.

As a result, one of the best video marketing ideas for real estate agents is to create educational videos for their clients. A movie can also explain what to search for in a specific sort of home, advise clients on the paperwork required, provide them with renovation tips and ideas, and so on.

Videos of Case Studies

A good story is something that everyone enjoys. They’re not only effective, but they’re also educating (which is gold in terms of lead generation). Stories have inspired, elicited passion, and motivated decisions since humanity found fire.

Case studies are stories of clients who have fallen in love with your enthusiasm for assisting, your drive for exceptional service, and the solution you provide as a real estate agent. A case study is nothing more than the overflow of a customer’s enthusiasm for who you are and what you do. It’s a spark to start other fires, much like a fire.

Pazting Thought: Your Videos Don’t Have To Be Perfect To Be Effective.

All of these real estate video marketing examples may be improved in some way. And, as some of the examples above demonstrate, there are numerous ways to improve the video.

However, there is one point that we must not neglect.

Within that imperfection and lack of polish, there is something more precious than any Steven Spielberg or Woody Allen picture. It’s ‘Authenticity’! The advantage of using video in real estate marketing is that it allows you to establish relationships and be personal with your viewers/clients than any other form of content.